AI Search Strategy #2

Entity Optimisation

Build clear entity relationships and knowledge graphs that help AI search engines understand your business, expertise, and connections in your industry ecosystem. Maximize your impact with our comprehensive SEO services and strategic content marketing approach.

Key Takeaways

Entity Recognition is Fundamental

AI search engines need to understand your business as a distinct entity to properly reference and recommend your content

Consistent NAP is Critical

Name, Address, and Phone number consistency across the web helps AI systems recognise and trust your business entity

Schema Markup Defines Entities

Organisation, Person, and Place schema help AI understand the relationships between your business, team members, and locations

Topical Authority Builds Entity Trust

Creating comprehensive content around your core expertise areas establishes your entity as an authority in specific domains

Entity Relationships Matter

Connecting your business entity to related people, places, and concepts helps AI understand your position in the industry ecosystem

Knowledge Graphs Drive Discovery

AI search engines use knowledge graphs to understand entity relationships, making proper entity optimisation crucial for discoverability

Understanding Entities in AI Search

The building blocks of knowledge graphs

Entities are the people, places, things, and concepts that AI search engines recognize and understand. Entity optimisation helps establish your business as a distinct, authoritative entity with clear relationships to other entities in your industry.

Business Entity Recognition

Help AI understand your business as a distinct entity

Relationship Mapping

Connect your entity to related topics and expertise areas

Authority Building

Establish topical authority in your industry domain

Types of Entities

Person: Founders, experts, team members
Organisation: Your business, partners, clients
Place: Locations, service areas, offices
Thing/Concept: Services, products, topics
Implementation

Entity Optimisation Checklist

1
Define Your Primary Business Entity
Establish your business as a recognized entity
  • Create consistent NAP (Name, Address, Phone) across web
  • Claim Google Business Profile and other directory listings
  • Use consistent business name and branding everywhere
  • Link social media profiles and official channels
2
Map Entity Relationships
Connect your business to related entities
  • Identify key people (founders, experts, team)
  • List partner organizations and clients
  • Define service areas and locations
  • Catalog products, services, and expertise topics
3
Build Topic Authority
Establish expertise in specific domains
  • Create comprehensive content on core topics
  • Use consistent terminology and naming
  • Interlink related content and concepts
  • Cite authoritative sources and be cited by others
4
Implement Entity Markup
Use structured data to define entities
  • Add Organisation schema with complete details
  • Include Person schema for key team members
  • Use Place schema for business locations
  • Implement Service/Product schema as applicable

Build Your Entity Authority

Get expert help optimising your business entities for AI search visibility