GEO: Why Brand Authority is Everything in AI Search

With ChatGPT, Claude, Perplexity, and Google's AI Overviews dominating search, we've entered the era of Generative Engine Optimisation (GEO). Unlike traditional SEO where keywords and backlinks reign supreme, GEO prioritises brand authority, expertise, and trustworthiness. If AI doesn't recognise your brand as authoritative, you're invisible.

This comprehensive guide explores why brand audits are now mission-critical for survival in the AI search era and provides actionable strategies for building unstoppable brand authority.